Allison helps people who are stuck uncover harmful patterns that are keeping them from living their fullest life. She is all about professionalism, transparency and accessibility to those in need who wish to take action to change their reality.
Allison came to me because she wanted to be easily accessible to those who need her services. As she developed her business her original website began to feel less and less like her. After a time, it didn’t accurately represent her values and style. As she and her business changed the feelings that she wanted to evoke changed as well. That’s when she reached out to me to help her change her business’s branding.
Allison came to me because she wanted to be easily accessible to those who need her services. As she developed her business her original website began to feel less and less like her.
After a couple years, it didn’t accurately represent her values and style. "It's not aligned with who I am and what I stand for" she said during a call.
So we got to work!
Her clients feel stuck. They are the driven, entrepreneurial type who wish to create, do and impact the world.
They often feel a “calling”, but lack the clarity and the tools to discover their values, beliefs and unconscious programming that blocks them from living a fulfilled life.
Allison likes to keep things simple and elegant. She provides honest and direct support in the work she does while being compassionate to her clients and their struggles.
She wants them to feel completely safe, in a non-judgmental space so they can successfully acknowledge and work through their personal roadblocks.
During the brand interview, Allison and I dove deep into her values, beliefs and dreams for a better world. We got into the heart of why her coaching practice is so important and teased out what made her unique so to allow others to connect with Allison.
After talking about her, we shifted to fully understanding her ideal client. Their struggles, needs and desires for transformation where expressed throughout her copywriting so others can see if they relate.
I choose soft light colours for her brand to provide visitors with a nurturing calm feeling.
To capture Allison’s openness for others and fun loving personality, I chose Ivymode and Montserrat to as her fonts
The logo is energetic and firm with a hint of dazzle. A representation of Allison’s value of movement and fun matched with her unwavering commitment to support.
I used a forward leaning cursive (Alex Brush) for “Co-motion” to signify the movement and action taking that change requires from an individual.
Then I paired it with a strong, capitalized serif font that expresses confidence, professionalism and support Allison provides her clients.
Going into the design, I knew Allison wanted a simple, elegant design that made her audience feel supported. I blended that elegance with her femininity and love for nature through with the imagery and color placement.